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Reddit reports better-than-expected results for second quarter as digital ad market improves

Reddit CEO Steve Huffman hugs mascot Snoo as Reddit begins trading on the New York Stock Exchange on March 21, 2024.
Timothy A. Clary | AFP | Getty Images
  • Reddit reported earnings for the second time as a public company.
  • Revenue topped analysts' estimates, and the company's loss was narrower than analysts expected.
  • The company is getting a boost from data-licensing revenue on top of its advertising business.

Reddit reported second-quarter results on Tuesday that topped analysts' estimates.

Here's how the company did compared to LSEG estimates:

  • Loss per share: 6 cents vs. a loss of 33 cents
  • Revenue: $281 million vs. $254 million expected

Sales in the second quarter rose 54% from a year earlier. The company's net loss narrowed to $10.1 million from $41.1 million in the same quarter a year earlier.

Online advertising revenue climbed 41% from a year prior to $253.1 million. The digital ad market is continuing to recover from a tough 2022, when businesses pulled back on promotional spending because of inflation and other factors.

Reddit's "other revenue" which includes the company's data licensing business, rose 691% to $28.1 million.

Reddit said it expects third-quarter sales of $290 million to $310 million. Analysts were expecting $278.7 million.

The company said its average revenue per user was $3.08 in the second quarter, topping analysts' estimates of $3.02. The number of daily active users rose 51% year over year to 91.2 million, topping analysts' estimates of 84.5 million, according to FactSet.

This is Reddit's second quarterly earnings report since the company went public in March on the New York Stock Exchange.

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