Pacific Beach has long had a reputation propped up by its nightlife — think bars packed shoulder to shoulder and lax dress codes — and while every city needs a neighborhood where you can fit in by letting loose, there's plenty of intrigue underneath the surface of this ultra-scenic coastal community.
NBC 7 set out to find stories that reveal PB's true identity. There's history here, culture, businesses with deep roots in the community and an iconic 96-year-old pier (oh, if that decking could talk). Our latest edition of In Your Neighborhood brings Pacific Beach to you, in a light you may not have seen it in before.
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In Your Neighborhood: Chula Vista's History of Explosive Growth Inspires City's Promising Future
