Hear That? It's the Sound of Musicians Eating for Free
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The rooftop at The Holding Company
Next Monday, 100 local musicians will be getting that unicorn of meals -- there is such a thing as a free lunch* -- served up in Ocean Beach while they take in a killer view.
Skrewball Peanut Butter Whiskey, which is owned by the same folks who brought you OB Noodle House and The Holding Company, is teaming up with the staff at THC to provide the free meals to local artists -- members of what is certainly one of the hardest-hit sectors of the economy.
Due to California's public health order, no live entertainment of any kind (well, maybe strip clubs) is permissible during the coronavirus crisis.
Enter Skrewball: "We are all in this together, and although musicians are unable to perform, we are thinking of them and want to offer our support," the Holding Company posted on its Instagram account.
So how does it work? The first 25 local musicians (plus one guest) who commented on The Holding Company's Instagram and Facebook "Feed the Musicians" posts will be invited to "enjoy an appetizer, entree and cocktail on us" at the Holding Company -- which has an INSANE view on its rooftop deck. Sadly, the IG commenters have all been drawn but there's still time to go to THC's FB page to enter:
"We are doing this to offer a small token of appreciation to musicians who have been hit so hard during this crazy time," posted The Holding Company, which is in the 5000 block of Newport Avenue, just a block from the beach. "They have always been there for us (sharing their talent and their shows), and we want to help give back as much as we can while the live-music industry fights to recover from this year."
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Transfronterizo cumbia punk outfit La Diabla headlined our 66th SoundDiego LIVE party on Friday, July 26.
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Local veteran rockers Jonny Wagon & the Tennessee Sons let the whisky pour.
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And Sweet Tooth warmed up the packed house.
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What a view from the venue rooftop.
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The Holding Company in Ocean Beach offered the perfect summer escape for our beachside party.
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A couple of fans sporting our shirts.
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Local music king Tim Pyles, of 91x, hosted the evening.
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And what a time he had.
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He took on the interviewer role as well, chatting with La Diabla for SoundDiego TV before they hit the stage.
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La Diabla are a true cross-border band.
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Some members live in Tijuana and some in San Diego.
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SoundDiego still photographer Dan Chusid photo-bombing party regular Viet Nguyen, local musicians Tim Lowman and Dani Bell and SoundDiego executive producer Eric Page (left to right).
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Local musician Nick Venti with SoundDiego contributor Rosemary Bystrak.
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Pyles with the Jonny Wagon & the Tennessee Sons crew.
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Mr. Wagon might have been born in Memphis, but he's a full-blooded San Diegan now.
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Tennessee Son Daniel Crawford, Lowman and Bell (from left to right).
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Pyles and the Sweet Tooth crew got the night going in front of the stage.
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Part surf rock and part garage rock, Sweet Tooth are just waiting to blow up big.
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Join us for all kinds of shenanigans at our next SoundDiego LIVE party.... Details to be announced soon!
Oh, did we forget to mention that Skrewball will be dishing up swag to the musicians? We did.
*Or dinner. The Holding Company is serving the musicians between 2-6 p.m.
Our latest and greatest SoundDiego LIVE shindig at the Holding Company in OB with La Diabla, Jonny Wagon & the Tennessee Sons, Sweet Tooth, 91x's Tim Pyles and a Mason Ale Works craft-beer happy hour was simply epic -- and here's the video evidence.
